WWF - climate change poster development and more campaign promo material

Been working on the WWF posters a bit more today. The idea behind these particular ones is using the CO2 typography as a sniper to fit with the tag line the silent killer, the poster shows the giant panda being killed - which will happen if CO2 levels continue to rise as they are one of the species in danger of becoming extinct :(

As well as the poster I had an idea for a small hand held bit of promo for the campaign that would be in a pack alongside the poster, the idea is to have the CO2 typography to move along animal silhouettes targeting them to show them being in danger. the reverse side has the message that needs to be put across to the audience. This is just a test design to see how it could look in relation to the graphics on the poster, I think they link quite well at the moment but I'll get feedback from other people when I have mocked it up.