wwF - climate change - promo material - mock-up 1

Here are some photos of the 1st mock-up I have produced for a piece of promo material.

It is a printed, sliding piece that the audience interacts with, the target moves across the animals to show that they are in danger from the CO2.

changes needed:

1.) The size of the animals needs to be rethinked as the target doesn't quite fit properly to fully see what each of the two animals are, the Rhino isn't too bad but the elephant is way out and when the target is in front you cant tell what it is.

2.) To help the above problem I now thought about testing different colours as well as adjusting the size to see if this creates a better contrast between the CO2 target and the animals.