FMP - propsal - rationale

I am focusing my FMP on type and layout through the theme of lucid design. I think a design message should be expressed clearly and easily understood. I feel this can be achieved through design that is communicated effectively with a clear concept and also to aid this would be work with the graphic design principles of layout, especially the grid.

I plan to produce work that will explore these areas and I aim to build some strong pieces for my portfolio. I prefer working typographically but I still want to be able to incorporate image into the layout aspect of my design. Mainly through use of photography.

I like designing to inform, educate an audience or make them aware of something. I think it aids in creating lucid design, so the briefs I choose will evidence this.