Friday 26 February 2010

78 RPM - MP3 - Over the Rainbow imagery.

Getting the imagery together to then fit typography to it...

 
Here is the development of the piece so far.

78 RPM - MP3 - Over the Rainbow.

Initial ideas for the typography for the song 'Over the Rainbow'.

78 RPM - MP3

Took me a while to get my head around this brief, I knew I wanted to produce some limited edition typographic artworks to go with song lyrics but the historical setting for 78Rpm - Mp3 took quite a bit of researching, here is what I jotted down as initial theme areas and then moved onto researching years of songs and what they were recorded on from 78Rpm - Mp3.

I have gone with the theme "ignorance is bliss" which features song lyrics from songs that are uplifting and make you forget the troubles in the world.

3 minute warning booklet...

printed and mocked-up for crit feedback...

3 Minute warning pagination...

Here is the pagination for the booklet, set out so the coloured stock works best with the topic.

3 Minute warning spreads developed...

Here are the spreads I have gone on to develop. Need some feedback on them as I have been working quite closely to this project. I need to sort the type out - on the baseline grid and then I will print the spreads to be discussed in a crit. I will probably mock-up the whole booklet so they can get a feel of how it will all come together.

3 Minute warning cover idea...

Here is a sketch of how I want the cover to be. The title will be die cut in industry settings, and behind from the fold in the cover will be the NHS logo in a repeat pattern to be revealed through the typography.

Here is a mock-up...

Spread ideas...

Sketches for layout of the spreads...

3 minute warning chapter heading ideas...

There needs to be some sort of consistency with the "every three minutes" line of text for every new topic discussed...

3 minute warning front cover ideas...

Rough sketches for front cover elements and layout for the booklet.

Every 3 minutes...

Booklet to be produced under the title for each chapter as every 3 minutes...

It will be for the NHS, as I have chosen medical based topics. The idea is to give people a 3 minute warning, by reading all the bad things that happen every 3 minutes it will be up to them to make the most of their next 3 minutes and so on, and be healthy.

3 Minutes

Initial ideas:

Ted Baker meets Shakespeare

Chosen to work on quotes found in Shakespeare's plays and sonnets, as a great British icon I feel this will definitely give the window display the under lining British feel requested in the brief. Here are some rough ideas I have been working on.