New 3 minute cover...

Re-designed the cover after crit feedback said the black was too depressing, needed more optimistic colours.

Here is the the front and back and the inside of the cover. underneath is the mock up using this cover...

3 Minutes to think posters

Here are some designs for posters to go in health care waiting rooms, like doctors or dentists run by the NHS, these go alongside the booklet that is available to read in the waiting rooms.

Important issues poster 1... Emergency - typography

I printed a few mock-ups of the poster and just hated the typography for the word health. I wanted it so to say more about what the poster was about... Medical care for all, not just for some. There are countries in desperate need for medical care mainly due to war, civilians get caught up in all the fighting.

I redesigned the word health with a few more iconic symbols of war, the pistol as an L and the grenade as an A.

I think the design is becoming more successful and after tweeking the body copy on the back I now have a mock-up I am happy to take to the crit and can't wait to print the final one in digital print later on.

 

Here are some shots of the 1st mock-up I printed on white stock, want to try it on red next... also theres some examples of sticker development...

Important issues poster 1... Emergency - development...

Here are some designs I took into illustrator working on the simple use of the pound symbol within the word health. The rulers used within the page show where the folds will be in the paper stock. This poster will be folded as it needs to be distributed easily to a large number of people so I thought the poster as a mail shot could be used to send to the public and to organisations wanting to use the poster.

The poster will be A3 in size opened up and then fold down to A5.

As I was working on the posters I realised the layout I had chosen lent itself to using the health symbol as a cross on the top of a grave, emphasising the message more for the importance for health care for all, if not people will die.

Important issues poster 1... Emergency

Endorsed by the charity Emergency. - Medical care should be available to all not just for some.

http://www.emergencyuk.org
http://www.emergency.it

How much is the price for life?
Equility
Money
Rich or poor
Health Vs Wealth

initial ideas...

3 minute warning booklet - 3 minutes to think new cover ideas

FMP - crit feedback

Cards:

Lyke on the end of - ta very much sounds too northern.
Try wetting the paper when embossing to soften it.
The topographic map does not come across strong enough as part of the concept, try using more stereotypical imagery, or could just focus more on the typography.

Extend package sets - Yorkshire, produce E-cards.

Ted Baker:

Research more existing themes for retail shops, including in magazines etc.
Research background of Ted Baker more thoroughly, relate to the audience. If following on with the Shakespeare idea appeal to a younger audience. - more modern take - "Where art thou Romeo - other guy on phone, I'm in Ted Baker".
Ted Baker identity - incorporate original logo instead of designing a whole new one for the theme.
Skulls imagery was more popular, develop that more.
Think about scenery from Shakespeare plays.

3 minute:

More optimistic, black cover symbolises death too much. - try other colours.
Context - Doctors waiting room - pharmacies - Hospitals.
A booklet to read while you wait for your appointment.

Rename to more appropriate to concept of booklet being something to make people think about checking their health and having annual doctors check-up for any queries.

Possible title - Three minutes to think.

Ted Baker meets Shakespeare - board ideas for assessment...

 

The layout for these boards are suitable for assessment but as for submitting for YCN we need to develop more high impact boards and keep text to a minimum.

Ted Baker meets Shakespeare - mens gift box

 

Here is the design i developed for the men's gift box, it uses the same pattern as on the wallpaper for the window display making it more like a set under the same theme.

Ted Baker meets Shakespeare - Identity development

 

This shows how the identity can be inverted which will make it more adaptable to different uses, for example with the surrounding box the design is suitable for labels on gift box packaging.

Ted Baker meets Shakespeare - patterns and gift box ideas