Quote me on that, greeting card - boards

more card re-designs

After the crit feedback I have gone and re-designed the yorkshire cards again and tweaked a few of the sayings...

yorkshire birthday cards.. nearly finished

Here are some shots of the Yorkshire birthday cards I mocked up and showed at 2nd crit, the feedback from the first crit was to add more sterotypical yorkshire images to the cards instead of the topographic map of the yorkshire moors. After trying out these images and showing them at the second crit, people still didn't think they were working and suggested I should try just working on the type, I need to make a few adjustments to some of the sayings but I think they are right, the type is strong enough on the card to stand alone. feedback on the card toppers were positive so I don't need to re-design them which is good! - (these were blogged previously)

Another mock-up

Here is the mock-up of the birthday greeting card for the Yorkshire dialect series. The photos show how it will be packaged.

Changes needed:

Stock needs altering, at the moment it is on a smooth matt stock and i think a more textured stock should be tried out as well. More research into the stocks used on embossed cards is needed.

Barcode needs to be added to the top labels.

A few technicalities with the type pattern too that needs sorting.

Other than this I am quite happy with this mock-up so I'm going to make these alterations and test stocks etc then see what other people think.

Greeting card new layouts.

Here are the new layouts. I like the simplicity of them and can't wait to start trying out different card stocks to get the best embossed typography parts from the map.

Greeting card brief - layout + type

Adjusting the type and layout a bit.

Card topper increased height.

Here is the previous design idea with a height increase. Dimensions: 148mm x 80mm so when folded 40mm height shown.

Makes the logo a lot clearer which is great.

Greeting card toppers, for the packaging.

Started doing some simple ideas to try out the packaging. They will attach to the tops of the plastic covering for the cards.

The dimensions: 148mm x 40 mm So when folded will show 20mm height.

I think I need to increase the height to accommodate the fixing to the plastic wrapping.

I am pretty happy with the design itself but the mockup of the card fully printed and packaged will need to be evaluated.

Type for Yorkshire cards - development - colour

Can't get the gradient as a stroke :( I don't think it issential though a block colour might look just as good now the type is all linear...

I love it :)

Its good when a few hours of testing and working how to do things pays off.

Can't wait to print and create another mock-up with the embossing on it.

Type for Yorkshire cards - development

Creating swatches and testing them as fills for the Helvetica font. I like the example on the left but you can see the joins - white gaps. Need to work on this...

 

Increasing the initial swatch size before transferring it into the swatch panel seems to work beter at removing the gaps. I can still see some though. I won't rest until it is perfect!

Ahhhh success!

The initial swatch needs to be the size of which the area of type is going to cover, so for these lines of text the swatch needed to be rectangular rather than square. All a bit over my head but at least it works and there re no gaps. Now to test colour, more swatches to make.

Layout and type for Yorkshire cards - development ... more

Still struggling to find the font I want! I want the line quality like this, but I think it would be more effective in an easier to read typeface like Helvetica. Think a few hours on illustrator is needed to create what I want as I can't find a pre-designed one anywhere on the internet. It will be a good process to do anyway and more satisfying knowing I created the look I wanted myself.

Now to remember how to do swatches etc. in illustrator... hope I'm on the right track with this idea.

Layout and type for Yorkshire cards - development.

Here are the spreads of the cards I have worked on so far.

I like the Helvetica font but i think the gradient is too much against the contours, I want to try a more linear font but still keep a bold colour fill on the type. More development needed.

Topography maps - Yorkshire

He is the template for the more accurate map of Yorkshire, it focuses on the Yorkshire moors. There are less layers than the previous mock-up card so I am still hoping it will be as successful. I will test it soon...

Yorkshire card - type development

I had previously used a serif font for the cards but I think a clean simple san serif font like Arial or Helvetica will have more impact and have a greater contrast to the delicate contour lines on the card, there will also be a bigger surface area of type to hopefully emphasise the embossing.

Yorkshire birthday card mock-up 2

Mock-up number two.

Definitely an improving on the crafting of the embossing. However i think the typography needs work to add more impact to the card and the map could represent Yorkshire more realistically...

Off to find a map of Yorkshire now, think the moors will have some good contours.

Developing greeting card logo

I prefer the round speech bubble a lot, also the tip alows for further development of a range for different dialects, like adding Yorkshire or Cockney.

Yorkshire card - mock-up 1.

These are images of the development and process of making my first mock-up for a greeting card series. The cards are all based on Yorkshire dialect, the topographic map is embossed onto the card to show the depth you would see from the contours on a map.

Things to change:

With so many layers to the contour map, It was hard to see where to emboss, as the lines don't show up on a light box because the card is too thick and embossing with a press this way would still not walk.

To solve this I will see how the design will look with the contour lines drawn out onto the card itself then embossed.

I could use colour for the contour lines too. This could be a different colour for each different card.