Cards:
Lyke on the end of - ta very much sounds too northern.
Try wetting the paper when embossing to soften it.
The topographic map does not come across strong enough as part of the concept, try using more stereotypical imagery, or could just focus more on the typography.
Extend package sets - Yorkshire, produce E-cards.
Ted Baker:
Research more existing themes for retail shops, including in magazines etc.
Research background of Ted Baker more thoroughly, relate to the audience. If following on with the Shakespeare idea appeal to a younger audience. - more modern take - "Where art thou Romeo - other guy on phone, I'm in Ted Baker".
Ted Baker identity - incorporate original logo instead of designing a whole new one for the theme.
Skulls imagery was more popular, develop that more.
Think about scenery from Shakespeare plays.
3 minute:
More optimistic, black cover symbolises death too much. - try other colours.
Context - Doctors waiting room - pharmacies - Hospitals.
A booklet to read while you wait for your appointment.
Rename to more appropriate to concept of booklet being something to make people think about checking their health and having annual doctors check-up for any queries.
Possible title - Three minutes to think.
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