Interim Evaluation

So at this stage it would be ideal for me to be writing 'I have completed all my initial briefs proposed in my statement of intent and photographed and documented them'.

But I'm not am I.

However I am not far off. I still need to photograph a few resolutions and print a couple, obviously not the ideal situation to find myself in but I will have to get on with it.

The initial briefs were:

1. Important issues - posters for WWF, Emergency and Greenpeace.
2. 3 Minutes
3. Ted Baker - window display graphics
4. Greeting cards - brand, cards and packaged.
5. 70 rpm-mp3 - Posters

Firstly after starting the mp3 brief and creating some initial ideas I moved onto other briefs and from the development of these and also my design context I moved away from what I felt this brief fitted into in regards to my work as a designer. Initially I chose briefs that were type and layout driven, with not really much more focus than that, hence why I started on the greetings card brief. After completing other briefs and researching more into my context I developed more focus into design for social, political, health and education. With this in mind the un-resolved 70rpm-mp3 brief seemed daunting to go back to and eventually I decided the best decision would be to drop the brief in favour of the other briefs that I had decided to expand more to follow my new more focused direction.

Jiggling my initial timetable for the important issues brief I expanded each poster for each organisation into small campaigns for the issue being addressed. These were great for working with type and layout and resolved in desired formats. I think these briefs and the 3 minute brief are my strongest elements to my FMP so far as they are the most focused in what I want to achieve as an outcome for my FMP.

In regards to the body of work as a whole, I feel I have produced an acceptable amount for the time up to now. However some briefs I made really quick decisions on, which as evaluated from past modules was what I needed to start and do, due to this though I neglected the time to possibly find the strongest format for the resolution for the briefs, resulting in several of the resolutions being A format booklets, In the last seven weeks I wants to push how I produce publications, as I love working to the grid and the layout but the actual format lets my strong concepts down a bit I think. I need to push myself to create the resoluion that makes me stand back and think wow! I expressed in my statement of intent the want to explore format so over the next 7 weeks now I have built on the focus of my FMP I can consider format more in the forefront of my mind.

So my plan for the next seven weeks, (short but will be sweet and fun I hope) is to develop a brief which can be resolved with a number of elements. I think a campaign will be a good idea, which will fit into the context of social, political, health or education as an underlining theme.

I think one large focused brief will give me the opportunity and time to develop a strong concept, test and develop format and create a body of work that sums up me as a graphic designer.